The Business of High-Ticket Coaching

A weekly interview show where high-ticket coaches break down how the business actually runs — client acquisition, offer architecture, pricing, team, and the systems that let them scale past what they can personally deliver.

Hosted by Richard Hickman, founder of Piqued Consulting.

Most coaching podcasts talk about coaching. This one talks about the business.

There's no shortage of shows about finding your purpose, refining your methodology, or serving at a higher level. That's the craft. This show is about the other half — the half nobody puts on stage.

Every episode goes operator-level with a coach who's built something real: where the leads actually come from, what the offer is priced at and why, what broke at $500K, who they hired first, what the ad spend looks like, and what they'd do differently.

No mission statements. No "just show up authentically." Numbers, mechanics, and the unglamorous infrastructure that turns a good coach into a business that runs without them.

Every episode covers the same territory.

  • Acquisition — the channel that actually produces clients, and what it costs

  • Offer architecture — what's sold, at what price, and how it's structured

  • Revenue milestones — the real numbers, and what broke at each level

  • Team — who got hired, when, and what it changed

  • Systems — the CRM, the follow-up, the operations that hold it together

Your Host: Richard Hickman

Richard Hickman is the founder of Piqued Consulting, a growth agency that builds client-acquisition systems for high-ticket coaches and consultants. His team handles the parts most coaches avoid: CRM and automation buildouts, paid acquisition, follow-up infrastructure, and AI search visibility.

He started this show for a simple reason. After enough conversations with coaches doing real revenue, a pattern emerged — the ones who scale aren't better coaches than the ones who plateau. They just built different machinery. This podcast is an attempt to document that machinery, one operator at a time.

Want to be on the show?

Guests are selected, not booked. The show only works if the person on the other side of the mic can speak to real numbers.

  • Your core offer is $3,000+

  • You're doing $150K+ per year

  • Coaching is your full-time business

  • You've served 25+ clients

  • You serve a specific niche, not "anyone who wants growth"

  • You have a public site with real testimonials

Ready to scale past referrals?

Get Started Today!

Book a free strategy call. We’ll tell you what we’d do, what it would take, and whether we can help.

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